The decision of whether to self-publish your game or partner with a publisher is one of the most important moments in the entire development process. For many indie creators, it’s not just about funding—it’s primarily about choosing how you want to approach marketing, sales, and control over the product. At first glance, it seems […]
Dobrze zaplanowana promocja gry z influencerami może realnie pomóc w dotarciu do właściwych graczy, ale tylko wtedy, gdy nie sprowadzasz całej kampanii do bardzo prostego schematu: znaleźć dużego twórcę, zapłacić za materiał i liczyć na efekt. W praktyce taki model rzadko działa tak dobrze, jak wielu twórcom gier się wydaje. Sam zasięg nie gwarantuje zainteresowania […]
Steam Next Fest bywa opisywany jak „targi dem”. Dla devów to często „tydzień, w którym rosną wishlisty”. Jeśli chcesz ogarnąć temat wishlist od podstaw, zobacz też nasz poradnik jak zwiększyć liczbę wishlist na Steam. Dla Valve to coś bardziej konkretnego: format sklepu, który ma dać widoczność jak największej liczbie nadchodzących gier, jednocześnie ucząc system rekomendacji […]
Wishlist na Steam to prosty układ: ktoś trafia na kartę gry i podejmuje decyzję „chcę wrócić, zapisuję”. Jeśli chcesz zwiększyć liczbę wishlist, musisz dopilnować dwóch rzeczy: karta gry musi zamykać decyzję oraz musisz sprowadzać właściwych ludzi (fanów Twojego gatunku, a nie przypadkowy ruch). W tekście używam słów „wishlist” i „lista życzeń” zamiennie, bo tak szukają […]
You’ve got a game. You’ve got some updates. You’ve got social media. Maybe even a Discord. It feels like the communication is “fine,” but it still doesn’t deliver: not many conversations, not many reactions, not many wishlists, not much meaningful traffic to the store page. In 2026, the problem is most often not that you’re posting too little—it’s that you’re posting to an audience that’s too broad, and it’s worth taking a closer look at that.
Diablo is turning 30, and it’s a good moment to demystify one thing: this brand didn’t grow “because it got lucky,” nor because someone once nailed the perfect trailer. Diablo grew because, across successive releases, Blizzard consistently executed a very classic marketing plan. The channels and tools changed, but the underlying logic stayed surprisingly consistent. If you’re […]
Don't miss Steam's biggest winter sale. Imagine logging onto Steam on the evening of December 18. You open Steam and what do you see? Game prices are plummeting, wishlists are glowing green, and you have no money in your account and no space on your hard drive. Sound familiar? The Steam Winter Sale 2025 will once again turn Valve's store into a festival of sales. It's almost like Black Friday, but in a Christmas version!
For many solo developers and small studios, releasing a game on Steam is their biggest dream. But simply publishing a store page is not enough. The Steam algorithm does not operate like a directory listing all games—it is a dynamic recommendation system based on algorithms that only showcase titles generating interest. If you want your game to gain visibility, […]
The Steam Next Fest is the perfect opportunity to showcase your indie game to the world. The problem is that hundreds of other developers are doing the same at the same time. Demos of new games, the Steam product page, or player feedback about the game—all of this impacts a game's success during Next Fest. How can you make sure your production attracts the attention of the gaming community and reaches […]
If you create games in a small team, after hours, or solo—Tiny Teams 2025 is your celebration. This annual Steam Event proves that in the world of games, magic is created by idea, heart, and passion, not budget. The event runs until August 14th, so these are the last days to draw inspiration and discover gamedev gems. Why Tiny Teams 2025 is gold for indie […]
Rematch has taken the Steam popularity charts by storm. In the last 7 days, it achieved the number 1 spot among trending games. What is it, and what does it owe its success to? Check it out! What is Rematch? How much does it cost? Rematch is intense, dynamic gameplay that is captivating from the very first round. Matches are fast, and the actions are truly satisfying. You can use spectacular techniques in the game and execute very [...]
What is Steam Next Fest 2025 and why is your presence essential? It is a recurring event organized by Valve that allows players to test demos of new games available on the Steam platform. It's a great opportunity to discover exciting titles and find out what new things developers are preparing. A large number of free demos, hundreds of hours of live streams, and [...] await you there.
