{"id":1316,"date":"2026-02-24T14:23:59","date_gmt":"2026-02-24T13:23:59","guid":{"rendered":"https:\/\/gamingfox.pl\/?p=1316"},"modified":"2026-03-08T13:51:05","modified_gmt":"2026-03-08T12:51:05","slug":"steam-next-fest-5-faktow-jak-dziala-algorytm-steam","status":"publish","type":"post","link":"https:\/\/gamingfox.pl\/en\/steam-next-fest-5-faktow-jak-dziala-algorytm-steam\/","title":{"rendered":"Steam Next Fest: 5 Facts About How the Steam Algorithm Works"},"content":{"rendered":"<p data-start=\"432\" data-end=\"760\" data-sid=\"js-mjwy408j\" class=\"translation-block\">Steam Next Fest is sometimes described as a \u201cdemo festival.\u201d For devs, it\u2019s often \u201cthe week when wishlists go up.\u201d If you want to get a solid handle on wishlists from the ground up, check out our guide <a href=\"https:\/\/gamingfox.pl\/en\/jak-zwiekszyc-liczbe-wishlist-na-steam\/\" target=\"_self\">how to increase your Steam wishlist count<\/a>. For Valve, it\u2019s something more specific: a <strong data-start=\"578\" data-end=\"595\">store format<\/strong> designed to <strong data-start=\"606\" data-end=\"667\">give visibility to as many upcoming games as possible<\/strong>, while also teaching the recommendation system <strong data-start=\"714\" data-end=\"759\">what players actually want to click and play<\/strong>.<\/p>\n<p data-start=\"762\" data-end=\"1202\" data-sid=\"js-o23eniod\" class=\"translation-block\">This text is for people who want to understand the mechanics, not just \u201cparticipate in the event.\u201d Below you\u2019ll find <strong data-start=\"869\" data-end=\"881\">5 facts<\/strong> about Steam Next Fest, confirmed in <strong data-start=\"918\" data-end=\"932\">Steamworks<\/strong> and supplemented with data from industry analyses. We\u2019re looking at specifics like <strong data-start=\"1076\" data-end=\"1090\">placements<\/strong>, <strong data-start=\"1092\" data-end=\"1108\">timing windows<\/strong>, <strong data-start=\"1110\" data-end=\"1123\">requirements<\/strong>, <strong data-start=\"1125\" data-end=\"1154\">what signals are collected<\/strong>, and why the industry watches this week so closely.<\/p>\n<figure id=\"attachment_1318\" aria-describedby=\"caption-attachment-1318\" style=\"width: 958px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1318\" src=\"https:\/\/gamingfox.pl\/wp-content\/uploads\/2026\/02\/10-1024x576.jpg\" alt=\"Pad do gier na niebieskim tle, Steam Next Fest i jak dzia\u0142a algorytm Steam\" width=\"958\" height=\"539\" srcset=\"https:\/\/gamingfox.pl\/wp-content\/uploads\/2026\/02\/10-1024x576.jpg 1024w, https:\/\/gamingfox.pl\/wp-content\/uploads\/2026\/02\/10-300x169.jpg 300w, https:\/\/gamingfox.pl\/wp-content\/uploads\/2026\/02\/10-768x432.jpg 768w, https:\/\/gamingfox.pl\/wp-content\/uploads\/2026\/02\/10-1536x864.jpg 1536w, https:\/\/gamingfox.pl\/wp-content\/uploads\/2026\/02\/10-18x10.jpg 18w, https:\/\/gamingfox.pl\/wp-content\/uploads\/2026\/02\/10.jpg 1600w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><figcaption id=\"caption-attachment-1318\" class=\"wp-caption-text\">Steam Next Fest is the moment when Steam tests visibility and recommendations on demos.<\/figcaption><\/figure>\n<h2 data-start=\"1445\" data-end=\"1508\" data-sid=\"js-812coubn\">What \u201cthe Steam algorithm\u201d even means in the context of Next Fest<\/h2>\n<p data-start=\"1510\" data-end=\"1628\" data-sid=\"js-p6oo43yf\">Before we get to the facts, one important thing: when devs say \u201cthe Steam algorithm,\u201d they usually mix up three different topics:<\/p>\n<ul data-start=\"1630\" data-end=\"1877\">\n<li data-start=\"1630\" data-end=\"1700\">\n<p data-start=\"1632\" data-end=\"1700\" data-sid=\"js-w0v9b9jp\" class=\"translation-block\"><strong data-start=\"1632\" data-end=\"1662\">sorting and categorization<\/strong> (tags, languages, genres, filtering),<\/p>\n<\/li>\n<li data-start=\"1701\" data-end=\"1764\">\n<p data-start=\"1703\" data-end=\"1764\" data-sid=\"js-kasselgr\" class=\"translation-block\"><strong data-start=\"1703\" data-end=\"1736\">recommendations and personalization<\/strong> (what a specific player sees),<\/p>\n<\/li>\n<li data-start=\"1765\" data-end=\"1877\">\n<p data-start=\"1767\" data-end=\"1877\" data-sid=\"js-ace6f17j\" class=\"translation-block\"><strong data-start=\"1767\" data-end=\"1790\">featured placements<\/strong> (carousels, event lists, tabs like \u201cTop Demos\u201d, \u201cTrending\u201d, \u201cPopular Upcoming\u201d).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1879\" data-end=\"2134\" data-sid=\"js-7714dmy5\" class=\"translation-block\">During Steam Next Fest, these three layers converge at the same time. That\u2019s why this event is such a good \u201cX-ray\u201d of the platform. You see <strong data-start=\"2009\" data-end=\"2031\">more surface area<\/strong> than usual, you get <strong data-start=\"2049\" data-end=\"2080\">more condensed traffic<\/strong>, and Steam explicitly lays out some of the rules behind how the event works.<\/p>\n<h2 data-start=\"2141\" data-end=\"2207\" data-sid=\"js-95w3hrst\">Fact 1: Steam Next Fest happens 3 times a year and has a hard timeline<\/h2>\n<p data-start=\"2209\" data-end=\"2406\" data-sid=\"js-p8de5wh5\" class=\"translation-block\"><strong data-start=\"2209\" data-end=\"2228\">Steam Next Fest<\/strong> isn\u2019t \u201conce a year if it works out.\u201d Steamworks states that the festival returns <strong data-start=\"2304\" data-end=\"2357\">three times a year (in February, June, and October)<\/strong>. It\u2019s a format Valve repeats and iterates on.<\/p>\n<p data-start=\"2408\" data-end=\"2644\" data-sid=\"js-9lwajkcu\" class=\"translation-block\">For example, the February 2026 edition has a clearly defined window: <strong data-start=\"2464\" data-end=\"2521\">from February 23 (10:00 AM PDT) to March 2 (10:00 AM PDT)<\/strong>. And it\u2019s not just \u201cstart and end.\u201d Steam also provides hard dates for elements that directly affect your readiness:<\/p>\n<ul data-start=\"2646\" data-end=\"2902\">\n<li data-start=\"2646\" data-end=\"2673\">\n<p data-start=\"2648\" data-end=\"2673\" data-sid=\"js-9j17k7hg\"><strong data-start=\"2648\" data-end=\"2672\">registration deadline<\/strong>,<\/p>\n<\/li>\n<li data-start=\"2674\" data-end=\"2771\">\n<p data-start=\"2676\" data-end=\"2771\" data-sid=\"js-gd0jgwtp\" class=\"translation-block\">timelines for <strong data-start=\"2687\" data-end=\"2714\">submitting your demo for review<\/strong> (separately, if you want the demo ready for Press Preview),<\/p>\n<\/li>\n<li data-start=\"2772\" data-end=\"2798\">\n<p data-start=\"2774\" data-end=\"2798\" data-sid=\"js-2tqvq9gq\" class=\"translation-block\"><strong data-start=\"2780\" data-end=\"2797\">Press Preview <\/strong>start ,<\/p>\n<\/li>\n<li data-start=\"2799\" data-end=\"2859\">\n<p data-start=\"2801\" data-end=\"2859\" data-sid=\"js-a09070do\">festival start and the point when the demo must already be public,<\/p>\n<\/li>\n<li data-start=\"2860\" data-end=\"2902\">\n<p data-start=\"2862\" data-end=\"2902\" data-sid=\"js-ofx2ao8z\" class=\"translation-block\">start <strong data-start=\"2868\" data-end=\"2879\">Wrap-Up<\/strong> after the event ends.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2904\" data-end=\"3025\" data-sid=\"js-2m15zf7c\" class=\"translation-block\">It matters because some studios treat Next Fest like a \u201cmarketing campaign.\u201d But for Steam, it\u2019s an <strong data-start=\"3003\" data-end=\"3024\">operational process<\/strong>.<\/p>\n<p data-start=\"3027\" data-end=\"3286\" data-sid=\"js-8krajuv1\" class=\"translation-block\"><strong data-start=\"3027\" data-end=\"3039\">Pro tip:<\/strong> in practice, plan your demo like a release. Not because the demo \u201chas to be perfect,\u201d but because <strong data-start=\"3135\" data-end=\"3185\">the event\u2019s launch window is the most unforgiving<\/strong>. If your demo doesn\u2019t work at the moment the festival starts, the player won\u2019t \u201ccome back tomorrow.\u201d They\u2019ll simply click the next game.<\/p>\n<h3 data-start=\"3288\" data-end=\"3322\" data-sid=\"js-rnovm1sw\">What does this mean for an indie creator?<\/h3>\n<p data-start=\"3323\" data-end=\"3470\" data-sid=\"js-ckjbckgd\">If you don\u2019t have someone keeping Steamworks and deadlines under control, Next Fest turns into stress. If you do, it turns into a predictable sprint.<\/p>\n<h2 data-start=\"3477\" data-end=\"3556\" data-sid=\"js-q67aeljh\">Fact 2: Steam explicitly says the start is randomized, and then personalization kicks in<\/h2>\n<p data-start=\"3558\" data-end=\"3707\" data-sid=\"js-r63bu00c\" class=\"translation-block\">This is the most underrated part of the documentation, because it answers the question everyone asks: <strong data-start=\"3659\" data-end=\"3688\">how the Steam algorithm works<\/strong> during Next Fest.<\/p>\n<p data-start=\"3709\" data-end=\"3887\" data-sid=\"js-yrmgqvuq\" class=\"translation-block\">Steamworks states explicitly that the intent of the event is to <strong data-start=\"3757\" data-end=\"3797\">give visibility to all participants<\/strong>, so <strong data-start=\"3804\" data-end=\"3857\">the first days of Next Fest are \u201ccompletely randomized\u201d<\/strong> across all surfaces except:<\/p>\n<ul data-start=\"3889\" data-end=\"3982\">\n<li data-start=\"3889\" data-end=\"3916\">\n<p data-start=\"3891\" data-end=\"3916\" data-sid=\"js-w0vhff3e\">explicitly named lists,<\/p>\n<\/li>\n<li data-start=\"3917\" data-end=\"3982\">\n<p data-start=\"3919\" data-end=\"3982\" data-sid=\"js-9y97mygk\">personalized segments driven by the player\u2019s behavior.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3984\" data-end=\"4127\" data-sid=\"js-wx3y65jd\" class=\"translation-block\">And then, after a few days, for logged-in users, the carousels are meant to be <strong data-start=\"4058\" data-end=\"4088\">personalized by an algorithm<\/strong> based on behavior during the festival.<\/p>\n<p data-start=\"4129\" data-end=\"4168\" data-sid=\"js-av8ozvfo\">It\u2019s a simple but powerful observation:<\/p>\n<ul data-start=\"4170\" data-end=\"4352\">\n<li data-start=\"4170\" data-end=\"4277\">\n<p data-start=\"4172\" data-end=\"4277\" data-sid=\"js-zlf5naup\" class=\"translation-block\">At launch, you get a <strong data-start=\"4193\" data-end=\"4223\">chance at a first touchpoint<\/strong> with traffic, even if you don\u2019t have a massive reach.<\/p>\n<\/li>\n<li data-start=\"4278\" data-end=\"4352\">\n<p data-start=\"4280\" data-end=\"4352\" data-sid=\"js-lc6rwgvr\" class=\"translation-block\">Then the system starts doing what Steam does best: <strong data-start=\"4336\" data-end=\"4351\">matching<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4354\" data-end=\"4384\" data-sid=\"js-9akadg25\">How it plays out in practice during Steam Next Fest<\/h3>\n<p data-start=\"4385\" data-end=\"4417\" data-sid=\"js-otgckunj\">In many games, you\u2019ll see a pattern:<\/p>\n<ul data-start=\"4418\" data-end=\"4637\">\n<li data-start=\"4418\" data-end=\"4459\">\n<p data-start=\"4420\" data-end=\"4459\" data-sid=\"js-b7x3e6w6\">day 1: a sudden spike in exposure and visits,<\/p>\n<\/li>\n<li data-start=\"4460\" data-end=\"4550\">\n<p data-start=\"4462\" data-end=\"4550\" data-sid=\"js-lgo2fsim\">day 2\u20133: traffic \u201ccleans up\u201d (because some games stop getting clicks from specific segments),<\/p>\n<\/li>\n<li data-start=\"4551\" data-end=\"4637\">\n<p data-start=\"4553\" data-end=\"4637\" data-sid=\"js-9ylirvc6\">later days: an increasing role for matching to players who click on similar things.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4639\" data-end=\"4826\" data-sid=\"js-kge8l1pa\" class=\"translation-block\">It\u2019s not about \u201cmanipulating\u201d the launch. It\u2019s about understanding why Next Fest can feel uneven. <strong>This is an event where Steam tests first, and then learns from the test results<\/strong>.<\/p>\n<p data-start=\"4828\" data-end=\"5068\" data-sid=\"js-bbi3vj9b\" class=\"translation-block\"><strong data-start=\"4828\" data-end=\"4840\">Pro tip:<\/strong> if you see a drop after 2\u20133 days, it doesn\u2019t have to mean \u201cfailure.\u201d It may mean the randomness ended and matching began. Only the dashboard data will show <strong data-start=\"5007\" data-end=\"5031\">which placements<\/strong> your traffic is coming from\u2014and whether it\u2019s actually meaningful.<\/p>\n<h3 data-start=\"5070\" data-end=\"5104\" data-sid=\"js-p287mdoc\">What does this mean for an indie creator?<\/h3>\n<p data-start=\"5105\" data-end=\"5248\" data-sid=\"js-nvjav4o3\">If you want to understand Next Fest, you have to accept one thing: part of the visibility is \u201cdistributed\u201d so Steam can test what works.<\/p>\n<h2 data-start=\"5255\" data-end=\"5337\" data-sid=\"js-olxguff1\">Fact 3: Steam Next Fest is a one-time opportunity for each game<\/h2>\n<p data-start=\"5339\" data-end=\"5424\" data-sid=\"js-33puwy3i\">Steamworks has clear participation requirements. The most important ones, without any fluff:<\/p>\n<ul data-start=\"5426\" data-end=\"5636\">\n<li data-start=\"5426\" data-end=\"5469\">\n<p data-start=\"5428\" data-end=\"5469\" data-sid=\"js-2fkcogt1\" class=\"translation-block\">the game must be <strong data-start=\"5441\" data-end=\"5468\">upcoming and unreleased<\/strong>,<\/p>\n<\/li>\n<li data-start=\"5470\" data-end=\"5506\">\n<p data-start=\"5472\" data-end=\"5506\" data-sid=\"js-gk4uw1xv\" class=\"translation-block\">the store page must be <strong data-start=\"5492\" data-end=\"5505\">public<\/strong>,<\/p>\n<\/li>\n<li data-start=\"5507\" data-end=\"5577\">\n<p data-start=\"5509\" data-end=\"5577\" data-sid=\"js-8otcal67\" class=\"translation-block\">the demo must be <strong data-start=\"5523\" data-end=\"5546\">publicly playable<\/strong> no later than the start of the festival,<\/p>\n<\/li>\n<li data-start=\"5578\" data-end=\"5636\">\n<p data-start=\"5580\" data-end=\"5636\" data-sid=\"js-tfduq4x6\" class=\"translation-block\">the title can participate in <strong data-start=\"5606\" data-end=\"5616\">one<\/strong> Next Fest\u2014then that\u2019s it.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5638\" data-end=\"5838\" data-sid=\"js-zum2m6hz\" class=\"translation-block\">In the February 2026 edition, Steam also clarifies that the game must be released <strong data-start=\"5706\" data-end=\"5734\">after the festival ends<\/strong> (i.e., after March 2, 2026), and that it can\u2019t be a \u201cprologue\u201d or \u201cchapter 1\u201d of an existing game that\u2019s already available.<\/p>\n<p data-start=\"5840\" data-end=\"6041\" data-sid=\"js-07zu4lmq\">That \u201cone time only\u201d rule is the biggest reason devs treat Next Fest like a \u201cmajor holiday.\u201d Because it\u2019s not a situation where you can say, \u201cwe\u2019ll try now, and if it doesn\u2019t work, we\u2019ll repeat in June.\u201d You\u2019ve got one bullet.<\/p>\n<p data-start=\"6043\" data-end=\"6360\" data-sid=\"js-5iz2m9t3\" class=\"translation-block\"><strong data-start=\"6043\" data-end=\"6055\">Pro tip:<\/strong> in Steamworks, you\u2019ll also find a very practical registration requirement: you choose <strong data-start=\"6133\" data-end=\"6150\">1\u20132 categories<\/strong>, and then you can check which sections Steam is showing you in via the developer preview. This matters more than it seems, because wrong categorization means a wrong test\u2014and a wrong test means wrong conclusions.<\/p>\n<h3 data-start=\"6628\" data-end=\"6662\" data-sid=\"js-k9g03ghb\">What does this mean for an indie creator?<\/h3>\n<p data-start=\"6663\" data-end=\"6828\" data-sid=\"js-gcylvk3p\">Next Fest is \u201cone-time-only\u201d per title, so don\u2019t treat it like a casual experiment. Treat it like a decision about when you want to run your biggest test of interest.<\/p>\n<h2 data-start=\"6835\" data-end=\"6911\" data-sid=\"js-ecqm13t1\">Fact 4: Next Fest placements are a mix of lists, cards, streams, and tabs<\/h2>\n<p data-start=\"6913\" data-end=\"7051\" data-sid=\"js-odevzjzo\">Devs often say \u201cI had a placement\u201d or \u201cI didn\u2019t have a placement,\u201d as if it were a single spot. In Next Fest, it\u2019s a whole surface ecosystem:<\/p>\n<ul data-start=\"7053\" data-end=\"7274\">\n<li data-start=\"7053\" data-end=\"7091\">\n<p data-start=\"7055\" data-end=\"7091\" data-sid=\"js-xi3fj0oh\">the main event page and its carousels,<\/p>\n<\/li>\n<li data-start=\"7092\" data-end=\"7132\">\n<p data-start=\"7094\" data-end=\"7132\" data-sid=\"js-nvd28z6w\">sections driven by categories and tags,<\/p>\n<\/li>\n<li data-start=\"7133\" data-end=\"7172\">\n<p data-start=\"7135\" data-end=\"7172\" data-sid=\"js-1jy4n675\">osobna zak\u0142adka dla <strong data-start=\"7155\" data-end=\"7171\">livestream\u00f3w<\/strong>,<\/p>\n<\/li>\n<li data-start=\"7173\" data-end=\"7252\">\n<p data-start=\"7175\" data-end=\"7252\" data-sid=\"js-g6io3jad\">listy typu \u201eTop Demos\u201d i \u201eTrending\u201d (w zale\u017cno\u015bci od edycji i uk\u0142adu strony),<\/p>\n<\/li>\n<li data-start=\"7253\" data-end=\"7274\">\n<p data-start=\"7255\" data-end=\"7274\" data-sid=\"js-4luzeez9\">wrap-up after the event.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7276\" data-end=\"7333\" data-sid=\"js-em9hpjfq\">Steamworks highlights two things worth remembering:<\/p>\n<ol data-start=\"7335\" data-end=\"7570\">\n<li data-start=\"7335\" data-end=\"7409\">\n<p data-start=\"7338\" data-end=\"7409\" data-sid=\"js-17nwo9jl\" class=\"translation-block\"><strong data-start=\"7338\" data-end=\"7365\">Demos must be released<\/strong>, otherwise you won\u2019t appear in placements.<\/p>\n<\/li>\n<li data-start=\"7410\" data-end=\"7570\">\n<p data-start=\"7413\" data-end=\"7570\" data-sid=\"js-1drat9bi\" class=\"translation-block\"><strong data-start=\"7413\" data-end=\"7450\">Tags must be complete and accurate<\/strong>, and Steam explicitly encourages you to compare the tags on your store page with the categories your game ends up in on the Developer Preview Page.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"7572\" data-end=\"7650\" data-sid=\"js-y9wq80ah\">This isn\u2019t \u201cSEO cosmetics.\u201d It\u2019s an instruction set for the traffic distribution system.<\/p>\n<p data-start=\"7652\" data-end=\"7854\" data-sid=\"js-7srqinpg\" class=\"translation-block\"><strong data-start=\"7652\" data-end=\"7664\">Pro tip:<\/strong> if your game is a hybrid, choosing 1\u20132 categories is a moment of truth. Not because it \u201climits creativity,\u201d but because it determines <strong data-start=\"7811\" data-end=\"7853\">where Steam starts testing your game<\/strong>.<\/p>\n<h3 data-start=\"7856\" data-end=\"7881\" data-sid=\"js-0c19ca7k\">What about livestreams?<\/h3>\n<p data-start=\"7882\" data-end=\"8104\" data-sid=\"js-avovnbis\" class=\"translation-block\">Steamworks is clear: streams are <strong data-start=\"7916\" data-end=\"7930\">optional<\/strong> and have their own dedicated section. If you can do them well, they can help\u2014but if you don\u2019t have the resources, it\u2019s better to deliver a solid demo and store page than to burn time on a stream that doesn\u2019t work.<\/p>\n<h3 data-start=\"8106\" data-end=\"8140\" data-sid=\"js-eu3hz8n1\">What does this mean for an indie creator?<\/h3>\n<p data-start=\"8141\" data-end=\"8287\" data-sid=\"js-fa3hnm5v\">Next Fest isn\u2019t about \u201cone feature.\u201d It\u2019s about your game circulating across many surfaces, while Steam checks where the match actually is.<\/p>\n<h2 data-start=\"8294\" data-end=\"8385\" data-sid=\"js-lj0qwdz5\">Fact 5: Next Fest data confirms one thing: the event amplifies momentum and it creates it less often<\/h2>\n<p data-start=\"8387\" data-end=\"8813\" data-sid=\"js-dv60auim\">Tu wchodzimy w dane spoza Steamworks, ale nadal twarde: ankiety i benchmarki publikowane przez <a href=\"https:\/\/howtomarketagame.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><em>How To Market A Game<\/em><\/a>In Steam Next Fest benchmarks, the author shows a very clear relationship: games that enter the event with a low \u201cstarting state\u201d of wishlists usually don\u2019t make a \u201cmagical jump\u201d into the top tiers during the festival. The thesis is stated directly: Next Fest is a place where <strong data-start=\"8766\" data-end=\"8793\">you capitalize on momentum<\/strong>, rather than create it.<\/p>\n<p data-start=\"8815\" data-end=\"8889\" data-sid=\"js-mrha2rs6\">In the same publication, there are specific ranges based on a survey, for example:<\/p>\n<ul data-start=\"8890\" data-end=\"9147\">\n<li data-start=\"8890\" data-end=\"9008\">\n<p data-start=\"8892\" data-end=\"9008\" data-sid=\"js-0jhl382i\" class=\"translation-block\">for games in the <strong data-start=\"8914\" data-end=\"8949\">0\u2013999 wishlists before Next Fest<\/strong> range, the median number of wishlists gained during the festival is <strong data-start=\"9000\" data-end=\"9007\">462<\/strong>,<\/p>\n<\/li>\n<li data-start=\"9009\" data-end=\"9060\">\n<p data-start=\"9011\" data-end=\"9060\" data-sid=\"js-32qm0eij\" class=\"translation-block\">for the <strong data-start=\"9026\" data-end=\"9039\">1,000\u20139,999<\/strong> range, the median is <strong data-start=\"9051\" data-end=\"9059\">1,513<\/strong>,<\/p>\n<\/li>\n<li data-start=\"9061\" data-end=\"9105\">\n<p data-start=\"9063\" data-end=\"9105\" data-sid=\"js-g91y3aby\" class=\"translation-block\">for the <strong data-start=\"9067\" data-end=\"9084\">10,000\u201399,999<\/strong> range, the median is <strong data-start=\"9096\" data-end=\"9104\">6,360<\/strong>,<\/p>\n<\/li>\n<li data-start=\"9106\" data-end=\"9147\">\n<p data-start=\"9108\" data-end=\"9147\" data-sid=\"js-j4wp5g8e\" class=\"translation-block\">for the <strong data-start=\"9112\" data-end=\"9124\">100,000+<\/strong> range, the median is <strong data-start=\"9136\" data-end=\"9146\">23,731<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"9149\" data-end=\"9342\" data-sid=\"js-pwjxrwcp\" class=\"translation-block\">These are survey-based data, so don\u2019t treat them like \u201claws of physics,\u201d but do treat them as a <strong data-start=\"9228\" data-end=\"9261\">real-world point of reference<\/strong>: most games come out of the festival roughly in the same tier they went in.<\/p>\n<p data-start=\"9344\" data-end=\"9499\" data-sid=\"js-enxv5dqr\">How does that connect to what Steamworks says about visibility? On the \u201cVisibility on Steam\u201d page, Steamworks states a few things outright that really open devs\u2019 eyes:<\/p>\n<ul data-start=\"9501\" data-end=\"9909\">\n<li data-start=\"9501\" data-end=\"9611\">\n<p data-start=\"9503\" data-end=\"9611\" data-sid=\"js-1oxt8pwh\" class=\"translation-block\"><strong data-start=\"9503\" data-end=\"9541\">Wishlists (mostly) aren\u2019t a factor<\/strong> in algorithmic visibility (with exceptions like \u201cPopular Upcoming\u201d).<\/p>\n<\/li>\n<li data-start=\"9612\" data-end=\"9691\">\n<p data-start=\"9614\" data-end=\"9691\" data-sid=\"js-07cf29qe\" class=\"translation-block\"><strong data-start=\"9614\" data-end=\"9651\">Store page traffic doesn\u2019t matter<\/strong> as a visibility factor on its own.<\/p>\n<\/li>\n<li data-start=\"9692\" data-end=\"9756\">\n<p data-start=\"9694\" data-end=\"9756\" data-sid=\"js-hgr0rmjs\" class=\"translation-block\"><strong data-start=\"9694\" data-end=\"9728\">Conversion rate doesn\u2019t matter<\/strong> as a visibility factor.<\/p>\n<\/li>\n<li data-start=\"9757\" data-end=\"9888\">\n<p data-start=\"9759\" data-end=\"9888\" data-sid=\"js-96ruyi7d\" class=\"translation-block\"><strong data-start=\"9759\" data-end=\"9799\">Review score (mostly) doesn\u2019t matter<\/strong> as long as you\u2019re \u201cMixed\u201d or higher, and below <strong data-start=\"9844\" data-end=\"9851\">40%<\/strong> you may be less likely to get featured.<\/p>\n<\/li>\n<li data-start=\"9889\" data-end=\"9909\">\n<p data-start=\"9891\" data-end=\"9909\" data-sid=\"js-mxhnvb65\"><strong data-start=\"9891\" data-end=\"9906\">Tags matter<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"9911\" data-end=\"10156\" data-sid=\"js-chn81viq\">This doesn\u2019t mean \u201cwishlists don\u2019t matter.\u201d It means a wishlist matters for different reasons than people think. And Next Fest\u2014instead of \u201ccasting spells on the algorithm with wishlists\u201d\u2014mainly gives you the chance to capture real interest and real behavior in the demo.<\/p>\n<p data-start=\"10158\" data-end=\"10334\" data-sid=\"js-s62q0zj3\" class=\"translation-block\"><strong data-start=\"10158\" data-end=\"10170\">Pro tip:<\/strong> if you want to take one safe lesson from the data, don\u2019t plan Next Fest as the moment of your \u201cfirst appearance in the world.\u201d Plan this event as a moment when you already have:<\/p>\n<ul data-start=\"10335\" data-end=\"10426\">\n<li data-start=\"10335\" data-end=\"10357\">\n<p data-start=\"10337\" data-end=\"10357\" data-sid=\"js-1hup5d4f\">a solid store page,<\/p>\n<\/li>\n<li data-start=\"10358\" data-end=\"10394\">\n<p data-start=\"10360\" data-end=\"10394\" data-sid=\"js-z0lf6vra\">a sensible tag-based target audience,<\/p>\n<\/li>\n<li data-start=\"10395\" data-end=\"10426\">\n<p data-start=\"10397\" data-end=\"10426\" data-sid=\"js-zbxueb4v\">a demo that delivers on its promise.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"10700\" data-end=\"10734\" data-sid=\"js-owl9icz5\">What does this mean for an indie creator?<\/h3>\n<p data-start=\"10735\" data-end=\"10876\" data-sid=\"js-tc0lypmb\">If you go into Next Fest \u201cwith nothing,\u201d the results will usually look like \u201cnothing.\u201d That\u2019s not cynicism\u2014it\u2019s a repeatable pattern in the data and observations.<\/p>\n<h2 data-start=\"10883\" data-end=\"10926\" data-sid=\"js-1yisilqj\">Summary + a quick checklist for today<\/h2>\n<p data-start=\"10928\" data-end=\"11013\" data-sid=\"js-7nlf04l5\">You now have 5 facts that truly explain why Steam Next Fest is so important:<\/p>\n<ol data-start=\"11015\" data-end=\"11500\">\n<li data-start=\"11015\" data-end=\"11085\">\n<p data-start=\"11018\" data-end=\"11085\" data-sid=\"js-ncans6co\" class=\"translation-block\"><strong data-start=\"11018\" data-end=\"11037\">Steam Next Fest<\/strong> returns <strong data-start=\"11044\" data-end=\"11061\">3 times a year<\/strong> and has a hard timeline.<\/p>\n<\/li>\n<li data-start=\"11086\" data-end=\"11171\">\n<p data-start=\"11089\" data-end=\"11171\" data-sid=\"js-k3limmp3\" class=\"translation-block\">Steam explicitly says the start is <strong data-start=\"11122\" data-end=\"11132\">randomized<\/strong>, and then <strong data-start=\"11150\" data-end=\"11168\">personalization<\/strong> kicks in.<\/p>\n<\/li>\n<li data-start=\"11172\" data-end=\"11250\">\n<p data-start=\"11175\" data-end=\"11250\" data-sid=\"js-ussxcsjl\" class=\"translation-block\">You only get <strong>one shot for one game.<\/strong><\/p>\n<\/li>\n<li data-start=\"11251\" data-end=\"11348\">\n<p data-start=\"11254\" data-end=\"11348\" data-sid=\"js-794rdwbf\" class=\"translation-block\">Placements are a <strong data-start=\"11268\" data-end=\"11290\">surface ecosystem<\/strong>, and tags and categories determine where Steam starts testing your game.<\/p>\n<\/li>\n<li data-start=\"11349\" data-end=\"11500\">\n<p data-start=\"11352\" data-end=\"11500\" data-sid=\"js-m6o6ajp8\" class=\"translation-block\">Industry data suggests the festival more often <strong data-start=\"11397\" data-end=\"11418\">amplifies momentum<\/strong> than creates it, and Steamworks explains what is\u2014and isn\u2019t\u2014a factor in visibility.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"11502\" data-end=\"11536\" data-sid=\"js-oyrom0s2\">A short checklist<\/h3>\n<ul data-start=\"11537\" data-end=\"11912\">\n<li data-start=\"11537\" data-end=\"11604\">\n<p data-start=\"11539\" data-end=\"11604\" data-sid=\"js-24eagbih\" class=\"translation-block\"><strong data-start=\"11539\" data-end=\"11562\">The demo is public<\/strong> and technically verified before launch.<\/p>\n<\/li>\n<li data-start=\"11605\" data-end=\"11672\">\n<p data-start=\"11607\" data-end=\"11672\" data-sid=\"js-78iqks3h\" class=\"translation-block\"><strong data-start=\"11607\" data-end=\"11628\">Tags are complete<\/strong> and fit the game\u2014not your dreams of reach.<\/p>\n<\/li>\n<li data-start=\"11673\" data-end=\"11756\">\n<p data-start=\"11675\" data-end=\"11756\" data-sid=\"js-fvbu8rre\" class=\"translation-block\"><strong data-start=\"11675\" data-end=\"11692\">Your 1\u20132 categories<\/strong> aren\u2019t random\u2014they\u2019re based on who\u2019s supposed to click.<\/p>\n<\/li>\n<li data-start=\"11757\" data-end=\"11839\">\n<p data-start=\"11759\" data-end=\"11839\" data-sid=\"js-1riw2jhu\" class=\"translation-block\">You know your <strong data-start=\"11777\" data-end=\"11793\">timing windows<\/strong>: registration, review, Press Preview, launch.<\/p>\n<\/li>\n<li data-start=\"11840\" data-end=\"11912\">\n<p data-start=\"11842\" data-end=\"11912\" data-sid=\"js-bvj1hkgo\">You look at Steamworks data instead of guessing \u201cdoes Steam like me.\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"12097\" data-end=\"12250\" data-sid=\"js-cx8hswxm\">Do you have a game you want to bring to Steam Next Fest, but you have absolutely no idea where to start? Reach out to us and we\u2019ll help!<\/p>","protected":false},"excerpt":{"rendered":"<p>Steam Next Fest bywa opisywany jak \u201etargi dem\u201d. Dla dev\u00f3w to cz\u0119sto \u201etydzie\u0144, w kt\u00f3rym rosn\u0105 wishlisty\u201d. Je\u015bli chcesz ogarn\u0105\u0107 temat wishlist od podstaw, zobacz te\u017c nasz poradnik jak zwi\u0119kszy\u0107 liczb\u0119 wishlist na Steam. Dla Valve to co\u015b bardziej konkretnego: format sklepu, kt\u00f3ry ma da\u0107 widoczno\u015b\u0107 jak najwi\u0119kszej liczbie nadchodz\u0105cych gier, jednocze\u015bnie ucz\u0105c system rekomendacji [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[27,29,12,28,17,20,18,24,21,16],"class_list":["post-1316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-demo-na-steam","tag-indie-marketing","tag-marketing-gier","tag-marketing-gry-indie","tag-promocja-gry-na-steam","tag-steam-next-fest","tag-steamworks","tag-strona-steam-karta-gry","tag-tagi-steam","tag-wishlist-na-steam"],"acf":[],"_links":{"self":[{"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/posts\/1316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/comments?post=1316"}],"version-history":[{"count":3,"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/posts\/1316\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/posts\/1316\/revisions\/1329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/media\/1327"}],"wp:attachment":[{"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/media?parent=1316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/categories?post=1316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamingfox.pl\/en\/wp-json\/wp\/v2\/tags?post=1316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}